So the retailer often deals with import regulations, which makes it crucial to know and understand customs codes and capture product history. Much of what Earthbound Trading sells are unique items from exotic locations, from small towns and villages in China or Brazil, for example. "We really had to create a collaboration tool with an efficient workflow," Fleitas explained. Like many retailers, one of the biggest challenges Earthbound Trading faces is collaboration with vendors, particularly those from other countries.Įarthbound Trading deals with all sorts of partners, big and small vendors as well as with various departments such as accounting and marketing - including the photographers who take inventory pictures for the online store. The company still managed to do very well, but it realized that technology would really make operations efficient. The entire infrastructure was clearly not tech friendly. Feedback was given by managers over the phone. Despite having 30 stores, no formal analytics were in place. Products were stored in a warehouse, counted visually, and tracked using spreadsheets. "Customers in today’s world request a lot of information, so we need to provide it," said Marcelo Fleitas, VP of Information Technology at Earthbound Trading.īut at that time, they did not have the technology tools to do it.īack in 2001, Fleitas explained, Earthbound had five computers, Internet dial-up service – yes, it was AOL - and merchandise was replenished by faxing orders to headquarters.
Its 136 stores are found within regional shopping malls, tourist markets and outlet centers in the US.
EARTHBOUND TRADING CO PRO
identified that challenge, and knew also that addressing it properly would be tremendously beneficial both in revenue and in customer experience – so the retailer chose Retail Pro POS and retail management software as the solid backbone to their tech strategy.īackground: The Need for Digital TransformationĮarthbound Trading is a lifestyle retailer that sells an eclectic mix of globally sourced products and focuses on minerals, native art, hand-crafted items, essential oils, incense and jewelry. For retailers, gathering that type of specific information for hundreds – sometimes thousands – of products and then communicating it to multiple store locations and to customers is an enormous IT undertaking.Įarthbound Trading Co. More than just wondering about cost, customers are routinely asking questions concerning products' origin, fair trade status, material, etc. Today's shoppers also want quite a bit of information about the products they are interested in buying. When expectations are clearly defined, retailers can expect to be able to deliver a high quality customer experience.
Data - and its analysis - needs not only to be accurate, but also to be shared with vendors. In order to meet that goal, retailers must have excellent two-way communication with their suppliers first. Trout Creek Outfitters – Truckee’s local fly fishing hub – has everything you need to get.One of the tenets of excellent service is to provide clear communication with customers. With a thoughtfully chosen selection of fly-fishing gear and supplies, Trout Creek is stocked up for the summer. They have a friendly and helpful staff with decades of experience fishing the streams and lakes in the Tahoe Truckee region. Trout Creek Outfitters – Truckee’s local fly fishing hub – has everything you need to get outfitted and ready for your time on the water. Whether you’re eager to try fly fishing for the first time or just excited to get out there more, Trout Creek in Historic Downtown Truckee can help.
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